why we created mOOO
– TO PROMOTE YOUNG ARCHITECTS
Being an Architect was once a lot more respected by society as a role model. Only those who were gifted with both creative and practical minds could excel in this profession. Good architectural designs have to be innovative, aesthetic and practical at the same time. Today, more and more young professional architectural designers were being trained even more rigorously than ever. Though, countless creative ideas and designs go unnoticed and discarded in this new information age.
We, architectural designers, have spent so many years on academic projects. A few degree shows and portfolios should not be the only ways to showcase our creativities and abilities. It is for this reason, the mOOO team, a group of architectural designers based in the United Kingdom, created this international platform to promote young talents through hosting architecture design competitions.
Occasional crits and tutorials are far from adequate for design education. It is also our goal to provide stimulating briefs that challenge the creative minds of international designers. What we do is almost equivalent to the milking process of cows. Creativity dies if not exercised constantly.
We like to think that we are the agents of a creativity farm, hence our name: mOOO.
we are the agents of a creativity farm
how we create our briefs
– THROUGH HOURS OF CONVERSATIONS AND RESEARCH
There is a phenomenon in Indian city Calcutta called adda. Adda refers to the informal conversations between people that could lead to hours of conversations. It could happen in any cafes, parks, street corners and markets. Through long hours of conversation, different ideas are sparked, formed and even tested during the exchange – That’s why we encourage you to talk more and bring forth your ideas! We welcome your feedback and suggestions for us. Your comments could be the inspiration for our next brief!
what’s so special about mOOO
– WE REWARD AND GIVE CREDIT TO OUTSTANDING DESIGNS
Unlike many organisers of architecture design competitions, we believe all good designs deserve some credit. While it is extremely difficult to grade and rank ideas and designs, the mOOO team would select up to 36 shortlisted entries with outstanding creative and aesthetic designs for publications. From these 36 entries, 3 People’s Choice Awards would be given to the entries with the top 3 most votes to encourage young talents and increase recognition from supportive laymen.
Similarly, the Top 3 Winners would receive the same amount of monetary prize and international recognition. In competitions with hundreds of entries, the chosen Top 3 designs are often as remarkable as one another. Choosing all three as Winners would increase the fairness in our evaluation process. This would also provide a higher chance to win in our competitions, therefore more global recognition.
However, we did not create 36 awards just to give them out to everyone.
Submission entries have to achieve a certain standard in terms of creativity and aesthetics to be considered for our TOP 36 shortlist.